Privacy Policy
DirecTank Environmental Products
Effective date: 07/10/2026
Last updated: 07/10/2026
1. Introduction
DirecTank Environmental Products (“DirecTank,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect through our website at www.directank.com (the “Site”), how we use and disclose that information, and the choices available to you.
DirecTank designs, manufactures and supplies aboveground storage tank (AST) products and related consulting services to businesses in the water, wastewater, petrochemical and industrial sectors. Our Site is intended for business and professional use. We do not sell products directly to consumers through the Site, and we do not knowingly collect personal information from individuals for personal, family or household purposes.
By using the Site, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Site.
2. Information We Collect
2.1 Information you provide to us
We collect information you voluntarily submit, including when you:
- Complete a contact form or request a quote
- Download a brochure or other resource from our Resources page
- Subscribe to updates or request technical information
- Email, call or otherwise correspond with our team
- Apply for a position with DirecTank
This information typically includes your name, job title, company name, business email address, business telephone number, postal address, and the content of your enquiry or message.
2.2 Information collected automatically
When you visit the Site, certain information is collected automatically by our servers and by cookies and similar technologies, including:
- Your IP address and approximate geographic location (city or region level)
- Browser type, operating system and device characteristics
- Pages you view, links you click, and the date, time and duration of your visit
- The website or search term that referred you to the Site
2.3 Information from other sources
We may receive information about you from trade shows, industry directories, publicly available professional profiles, business partners, and referrals. We combine this with information we hold in order to respond to enquiries and manage our business relationships.
2.4 Information we do not collect
The Site does not process online payments and does not require you to create an account. We do not intentionally collect sensitive personal information such as Social Security numbers, financial account details, health information, precise geolocation, biometric data, or information about your racial or ethnic origin, religious beliefs, or sexual orientation. Please do not submit such information to us through the Site.
3. How We Use Your Information
We use the information we collect for the following business purposes:
- Responding to enquiries. To answer your questions, prepare quotations, and provide technical or product information you have requested.
- Providing products and services. To process and fulfil orders, provide consulting and installation support, and manage our contractual relationship with your organization.
- Communicating with you. To send administrative messages, service updates, and — where permitted — information about products, resources or industry developments we believe may be relevant to your role.
- Operating and improving the Site. To administer the Site, understand how visitors use it, diagnose technical problems, and improve its content, performance and security.
- Security and fraud prevention. To protect the Site, our systems and our personnel against unauthorized access, misuse and other harmful activity.
- Legal and compliance. To comply with applicable laws, industry codes and standards, respond to lawful requests from public authorities, and establish, exercise or defend legal claims.
- Recruitment. To evaluate applications for employment with DirecTank.
4. How We Share Your Information
We do not sell your personal information, and we do not share it with third parties for cross-context behavioral advertising. We disclose personal information only as follows:
- Service providers. We use third parties to host our website, deliver email, provide analytics, and support our IT and business operations. These providers may process personal information on our behalf and are contractually required to use it only for the purposes we specify.
- Affiliates and international offices. We may share information within the DirecTank group, including with our international offices, so that a colleague in the appropriate region can respond to your enquiry.
- Professional advisers. We may disclose information to our auditors, lawyers, insurers and other advisers where necessary.
- Business transfers. If DirecTank is involved in a merger, acquisition, financing, reorganization or sale of assets, personal information may be transferred as part of that transaction.
- Legal requirements. We may disclose information where we believe in good faith that disclosure is required by law, regulation, subpoena, court order, or other legal process, or is necessary to protect the rights, property or safety of DirecTank, our customers or others.
5. Cookies and Tracking Technologies
Our Site uses cookies and similar technologies. Cookies are small text files placed on your device that allow the Site to recognize your browser and remember certain information.
- Strictly necessary cookies. Required for the Site to function, including security and load balancing. These cannot be disabled through our Site.
- Functional cookies. Remember your preferences, such as language or previously entered form details.
- Analytics cookies. Help us understand how visitors find and use the Site, which pages are most viewed, and where improvements are needed. These may be set by third-party analytics providers.
Most browsers allow you to refuse or delete cookies through their settings. Blocking cookies may affect the availability and functionality of parts of the Site. Where required by law, we will request your consent before placing non-essential cookies.
5.1 Do Not Track
There is currently no industry-accepted standard for responding to browser “Do Not Track” signals. Our Site does not respond to Do Not Track signals at this time. We will update this Policy if that changes.
6. Third-Party Websites and Social Media
The Site contains links to third-party websites, including our LinkedIn page and the LinkedIn profiles of members of our team. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party site you visit. We are not responsible for the content or privacy practices of third parties.
7. Data Retention
We retain personal information for as long as necessary to fulfil the purposes described in this Policy, including to respond to your enquiry, maintain our business relationship, and satisfy legal, accounting, tax, warranty and regulatory recordkeeping obligations. When information is no longer needed, we delete it or de-identify it in accordance with our internal retention schedule.
8. Data Security
We maintain administrative, technical and physical safeguards designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access. These measures include access controls, encryption of data in transit, and staff training. However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security, and any transmission of information to us is at your own risk.
9. Your Choices
- Marketing communications. You may opt out of marketing emails at any time by clicking the unsubscribe link in any such email or by contacting us at info@directank.com. We will continue to send you communications relating to an active enquiry, quotation or order.
- Access and correction. You may ask us to access, correct or delete the personal information we hold about you by contacting us using the details in Section 13.
- Cookies. You can manage cookies through your browser settings as described in Section 5.
10. Notice to California Residents
This section applies to residents of California and supplements the information above. It is provided under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, the “CCPA”). Terms used in this section have the meanings given to them in the CCPA.
10.1 Categories of personal information collected
In the twelve months preceding the effective date of this Policy, DirecTank has collected the following categories of personal information from Site visitors:
| Category | Examples | Disclosed to |
|---|---|---|
| Identifiers | Name, job title, employer, business email address, business telephone number, postal address, IP address | Service providers |
| Customer records information | Contact details and commercial information provided in a quote request or purchase order | Service providers |
| Commercial information | Products or services enquired about, quote and order history, brochures downloaded | Service providers |
| Internet or network activity | Pages viewed, referring URL, time spent on the site, browser and device type | Service providers, analytics providers |
| Geolocation data | Approximate location inferred from IP address (city or region level) | Service providers, analytics providers |
| Professional or employment information | Information you provide when applying for a role or corresponding in a business capacity | Service providers |
We do not collect sensitive personal information as that term is defined by the CCPA, and we do not use or disclose personal information for purposes other than those disclosed in this Policy.
10.2 Sources and purposes
We collect the categories above directly from you, automatically from your device as you browse the Site, and from the third-party sources described in Section 2.3. We use them for the business purposes set out in Section 3.
10.3 No sale or sharing of personal information
DirecTank does not sell personal information, and has not sold personal information in the preceding twelve months. We do not share personal information for cross-context behavioral advertising, and we do not sell or share the personal information of consumers we know to be under 16 years of age.
10.4 Your California privacy rights
Subject to certain exceptions, California residents have the right to:
- Know. Request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources, the business purpose for collecting it, and the categories of third parties to whom we disclose it.
- Delete. Request that we delete personal information we have collected from you.
- Correct. Request that we correct inaccurate personal information we maintain about you.
- Opt out. Opt out of the sale or sharing of your personal information. As noted above, DirecTank does not sell or share personal information.
- Limit use of sensitive personal information. As noted above, DirecTank does not collect sensitive personal information.
- Non-discrimination. Not receive discriminatory treatment for exercising any of these rights.
10.5 How to exercise your rights
To submit a request, email us at info@directank.com or call +1 346 571 6071. We will verify your identity before responding, which may require you to provide information that matches information we already hold. You may designate an authorized agent to make a request on your behalf; we may require proof of the agent’s authority and separately verify your identity.
We will respond to verifiable requests within the timeframes required by the CCPA, generally within 45 days, with the possibility of a 45-day extension where reasonably necessary. There is no charge for making a request unless it is manifestly unfounded or excessive.
10.6 California “Shine the Light”
California Civil Code Section 1798.83 permits California residents to request information about the disclosure of personal information to third parties for their direct marketing purposes. DirecTank does not disclose personal information to third parties for their own direct marketing purposes.
11. Children’s Privacy
The Site is directed to businesses and professionals and is not intended for children. We do not knowingly collect personal information from anyone under the age of 16. If we learn that we have collected such information, we will delete it. If you believe a child has provided us with personal information, please contact us at info@directank.com.
12. Visitors Outside the United States
The Site is operated from the United States. If you access the Site from outside the United States, please be aware that your information will be transferred to, stored in and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using the Site, you consent to this transfer.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will revise the “Last updated” date at the top of this page. Material changes will be brought to your attention through a prominent notice on the Site. We encourage you to review this Policy periodically.
14. Contact Us
If you have questions about this Privacy Policy, wish to exercise any of your rights, or would like to make a complaint about how we handle your personal information, please contact us:
DirecTank Environmental Products
USA Corporate Office
Houston, TX, USA
Phone: +1 346 571 6071
Email: info@directank.com
Website: www.directank.com
We will acknowledge your enquiry and aim to respond within 30 days.